What is the Best Phone to Buy?

Learn how to evaluate the true cost of a smartphone—beyond the sticker price—by factoring in plan fees, taxes, and carrier subsidies.

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Published: Updated: By the Cell Phone Carrier Research Team

The best phone to buy is the one that aligns with your budget and usage needs. Focus on total cost of ownership—including plan fees, taxes, and device subsidies—rather than upfront price alone. For most users, a mid-range device with a prepaid plan offers the best value.

Average monthly wireless bill (postpaid, 2025): $116Average monthly prepaid plan cost (2025): $40Average smartphone price (2025): $850Average taxes & fees on wireless bill: 17%Typical carrier device subsidy (2-year contract): $300

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The True Cost of a Phone

The best phone to buy is the one that delivers the most value for your specific usage patterns and budget. Rather than focusing on a single model, evaluate total cost of ownership—the sum of device price, plan fees, taxes, and ancillary costs over two years. According to the FCC's 2025 Urban Rate Survey, the average postpaid monthly bill is $116, while prepaid averages $40. A mid-range device paired with a prepaid plan can save you over $1,800 in two years compared to a flagship phone on a premium postpaid plan.

When you buy a phone, the sticker price is only part of the equation. The device itself may cost $400–$1,200, but your wireless plan can double or triple that amount over a typical two-year ownership period. Accessories, insurance, and early upgrade fees add further costs. Use the table below to compare common scenarios.

Cost ComponentFlagship + PostpaidMid-Range + Prepaid
Device price (upfront or financed)$1,000$400
Monthly plan (24 months)$2,784$960
Taxes & fees (17% of plan)$473$163
Total over 2 years$4,257$1,523
Source: FCC Urban Rate Survey 2025; Tax Foundation wireless fee estimates. Actual costs vary by location and plan.

Plan Prices and Hidden Fees

Wireless plan pricing has diverged sharply between postpaid and prepaid options. Postpaid plans from major carriers typically range from $65 to $90 per line for unlimited data, but the advertised price rarely includes mandatory taxes, regulatory fees, and surcharges. The Tax Foundation reports that these add-ons average 17% of the base plan cost, meaning a $70 plan actually costs $82. Prepaid plans, by contrast, often include taxes in the quoted price or charge a flat rate, making them more predictable.

  • Postpaid: base price + ~17% taxes/fees + device installment payments
  • Prepaid: all-inclusive price, no device financing required
  • Hidden fees: administrative charges, federal Universal Service Fund, state 911 fees

Always ask for the “total monthly cost” before signing up. The FCC requires carriers to disclose all fees, but many bury them in fine print.

Source: Tax Foundation, “State and Local Wireless Taxes and Fees,” 2025.

Prepaid vs Postpaid Savings

Prepaid plans have grown in quality and now offer comparable data speeds and coverage on the same networks as postpaid. The key difference is cost: the FCC's 2025 Urban Rate Survey shows prepaid averages $40 per month versus $116 for postpaid. Over two years, that’s a savings of $1,824—enough to cover a new mid-range phone every year. Prepaid also avoids credit checks and long-term contracts, giving you flexibility to switch carriers if a better deal appears.

  1. Prepaid: lower monthly cost, no hidden fees, bring your own device
  2. Postpaid: higher monthly cost, device subsidies, multi-line discounts
  3. Hybrid plans: some budget providers offer postpaid-like service at prepaid prices

For light to moderate users, prepaid is almost always cheaper. Heavy data users may find postpaid unlimited plans more cost-effective if they use over 30 GB per month, but even then, prepaid unlimited options exist at lower prices.

Source: FCC Urban Rate Survey, 2025; Consumer Expenditure Survey, 2025.

Device Subsidies and Trade-Ins

Major carriers frequently offer promotions that reduce the upfront cost of a phone—often $200–$800 off a flagship model when you trade in an old device and sign a postpaid plan. These subsidies are not free; they are bundled into the higher monthly plan cost. The Consumer Expenditure Survey indicates that households on postpaid plans spend an average of $1,392 more annually on wireless service than prepaid households, more than offsetting any device discount.

If you value having the latest hardware, consider buying an unlocked mid-range phone outright and pairing it with a prepaid plan. You can upgrade annually without being locked into a contract, and your total spending remains lower than with a subsidized flagship.

Source: Consumer Expenditure Survey, Bureau of Labor Statistics, 2025.

Value Recommendation for 2026

For the vast majority of buyers, the best phone to buy in 2026 is a mid-range device (priced $300–$600) combined with a prepaid plan from a reputable budget provider. This combination minimizes total cost of ownership while still delivering excellent performance, modern features, and reliable network access. Avoid financing a flagship phone on a premium postpaid plan unless you specifically need the highest-end camera, processor, or display and are willing to pay a premium of $2,000+ over two years.

Always compare the total two-year cost—device plus plan plus taxes—before making a decision. Use online calculators or ask the carrier for a written estimate. The cheapest phone is not the one with the lowest sticker price; it’s the one that fits your budget over the entire ownership period.

total cost of ownershipprepaid planspostpaid plansdevice subsidiestaxes and feesbill averagesvalue analysisbudget smartphones

Frequently Asked Questions

Should I buy a phone outright or finance it?

Buying outright avoids interest and contract lock-in, but financing may offer a lower upfront cost. Compare the total cost over the loan term. For mid-range phones, outright purchase is usually cheaper.

Are prepaid plans cheaper than postpaid?

Yes, on average. The FCC reports prepaid plans cost about $40/month versus $116 for postpaid. Taxes and fees are also lower on prepaid. Savings can exceed $1,800 over two years.

How much do taxes and fees add to my wireless bill?

The Tax Foundation estimates that state and local taxes, plus federal fees, add an average of 17% to postpaid plan costs. Prepaid plans often include taxes in the quoted price.

What is the average lifespan of a smartphone?

Most smartphones receive security updates for 3–5 years. The Consumer Expenditure Survey shows the average replacement cycle is about 2.7 years. Buying a mid-range phone and using it longer maximizes value.

Does buying a used phone save money?

Yes, certified refurbished or used phones can cost 30–50% less than new. Ensure the device is unlocked and compatible with your chosen prepaid plan. Check for a warranty.

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